Databases for Marketing

Best Bets

Marketing Databases
Database Description Coverage More Info
Business Source Complete

Provides full text access for more than 1,100 peer-reviewed business publications.

1886-present more info
ABI/Inform Collection

Full text for more nearly 4,000 business publications, and citations with abstracts to 1,000 more business titles.

Full text 1991-present | Indexing 1905-present more info

IBISWorld’s industry research reports offer the very latest content on every U.S. industry.

2010-present more info Academic Academic reports offer analysis of the market rather than shear numbers culled from secondary data.

1995-present more info

Also Useful

Marketing Databases
Database Description Coverage More Info
Ad Age (AdvertisingAge)

Advertising Age is recognized as the leading global source of news, analysis and inspiration for the marketing and media community.

1994-present more info
Advertising Red Books

A directory of advertisers and ad agencies.

Provides current, detailed data, including:

Current more info
American Consumer Culture: Market Research and American Business, 1935-1965

American Consumer Culture provides a unique insight into the American consumer boom of the mid-20th century through access to market research reports and supporting documents.

1935-1965 more info
EconLit with Full Text

Provides full text to nearly 500 journals plus citations, with abstracts, to over 600 journals, books, and working papers.

1969-present more info
Entrepreneurial Studies Source

Entrepreneurial Studies Source™ offers users full text for more than 125 key periodicals, 135 reference books, numerous case studies, thousands of company profiles and over 600 videos with

2000-present more info
Financial Times

"This publication is an indispensable resource for anyone wanting to understand the context of global trade and finance.

1996-present more info
LexisNexis Academic

News, business information, medical and health topics, and law-related resources

1990s-present more info
Marketline Advantage

Provides information on 50000+ companies, 215 countries, 2000+ industries, live news feeds, 500 new comment and news articles per week, details of 3,000+ financial deals per month.

Current more info
Morningstar Investment Research Center

Morningstar, Inc. is a provider of independent investment research in the United States and in major international markets.

Current more info

PsycINFO, from the American Psychological Association, contains over 3 million citations and summaries of scholarly journal articles, book chapters, books, and dissertations.

1887-present more info

Even More

Marketing Databases
Database Description Coverage More Info
Business Expert Press

Business Expert Press's eBooks cover supply and operations management, international business, social media, finance, accounting, public relations, and marketing strategy.

2010-present more info
Business Market Research Collection

The Business Market Research Collection allows users to conduct company, industry, economic and geopolitical market research.

1986-present more info
National Bureau of Economic Research

Abstracts and full-text (in .pdf) of working papers from the National Bureau of Economic Research.

1998-present more info
Newspaper Source Plus

Newspaper Source Plus provides full text coverage for 730 national & international newspapers.

2000-present more info

SimplyAnalytics (formerly SimplyMap) lets non-technical users quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

1980-present more info
Sociological Abstracts

Sociological Abstracts indexes the international literature in sociology and related disciplines.

1952-present more info
Sports Market Place Directory

Sports Market Place Directory offers direct access to the Who, What, When & Where of the Sports Industry.

2011-present more info

Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.

Current more info
Television & Cable Industry Directory

The Complete Television & Cable Industry Directory offers access to information on over 20,000 U.S. and Canadian stations and organizations in the field.

2011-present more info
WorldCat (FirstSearch)

Contains over 50 million records cataloged by OCLC member libraries throughout the world: Appalachian State University Library is a member (OCLC member code=NJB).

1000 BC-present more info

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